Why me….
My Philosophy
The best measure of competency is in the “delivery” where the customer achieves the desired communication and marketing objectives both on time and within budget with flare.
My Viewpoint
Big Picture Person with an Eye for Small Details
My Expertise
My strong technical background in both digital and classic design, with extensive experience in photo shoot art direction and planning allows me to create a thought provoking, stunning experience
Branding: Logo and brand development, style guidelines development, and design templates
Campaigns: Conceptualizing and managing large multi-component campaigns while keeping unified branding across all pieces in both print, digital, multimedia, and voice
Print Media: Packaging, annual reports, catalogs, trade show booths, direct mail, print ads, brochures, white papers, POP, OOH, and publishing (books and magazine)
Digital Media: Complete websites, banner ads, social media, infographics, app UI, and email templates
Photo Studio: Art directing photo shoots, development and planning, styling, propping, studio and location photoshoots
Video: Brainstorming, concept, story-boarding, script-writing, and on-set production management
Management: Brand/client relations, team mentoring, workflow, image database development
Career Highlights
Managed large scale global packaging programs with 1,000+ components
Achieved significant cost savings while improving quality and timing by developing in-house capabilities for increased efficiencies
Directed, conceptualized, ideated and delivered engaging corporate brand identity programs for a nationwide staffing firm. This encompassed defining objectives, market research, use of focus groups, design and presentation
Successfully managed the creative team that included photo studio, designers, website team, and external vendors while developing and streamlining the approval process with project mangers, legal, international teams, and senior executive team
Secured a major Intel account competing with top Bay Area design agencies
Software
Adobe CC Suite:
15+ Overall
- Acrobat (15+)
- After Effects (5+)
- Firefly (1)
- Flash (5+)
- Illustrator (15+)
- InDesign (15+)
- Photoshop (15+)
- Premiere Pro (5+)
AI Tools:
2+ Years
- ChatGPT (2+)
- Adobe Firefly (1)
- Discord Midjourney (2+)
Web & Digital:
- Canva (2+)
- Constant Contact (5+)
- Figma (2+)
- Jquery (3+)
- Light Coding & CSS (10+)
- Mailchimp (5+)
- Marketo (3+)
- Sketch (5+)
- WordPress (10+)
Microsoft Office Suite:
15+ Overall
- Excel
- PowerPoint
- Word
Organizational:
Apple Suite (10+)
- Asana(5+)
- Box (10+)
- Dropbox (10+)
- FileMaker Pro (5+)
- G Suite (10+)
- Jira (5+)
- Keynote (5+)
- Microsoft Suite (15+)
- MRM
- Planet (apple) (1+)
- PowerPoint (10+)
- Slack (5+)
- Workfront (4+)
- Wrike (4+)
Contact
Email:
michelle@logandigitaldesign.net
Phone & Text:
415-404-2900
Core Competencies
- Animation & Video (5+)
- App Design (5+)
- Branding (15+)
- Campaign (15+)
- Email (15+)
- Infographics (15+)
- In-store POS (15+)
- Logo & Brand (15+)
- Marketing Materials: 15+ Overall
– Billboards
– Email,
– Brochures
– Data Sheets,
– Ads Digital & Print
– Direct Mail
– OOH
– White Papers - Microsites (15+)
- Packaging (15+)
- Retail Design (15+)
- Social Media (10+)
- Stationery Package
- Style Guideline (15+)
- Trade Show Program
- Visual Merchandising Creative Design (15+)
- Website (15+)